We started with the shape characteristic of a ball or the globe, associated with action, movement and belonging.

Within that space the sections reflect our diverse stakeholders across our community – advocates for the value of play, physical activity, sporting participation and healthy choices.

The sections are also meaningful to us as a reflection of our regional approach – from Greater Christchurch, to Mid and South Canterbury and the West Coast.

The highlighted section is intended to suggest that the viewer (yourself) plays a role in our Sport Canterbury world – whether as teacher, coach, parent, health professional or activity provider. We all have the ability to enable change and inspire healthier choices.