Welcome
In the current era of belt-tightening, it is important that participants in sport pay their club the going rate for the service provided. It is not so different from that of any other user-pays service.
Some clubs are concerned that if they raise their charges they may lose membership. However, by not considering this option they run the risk of undervaluing the activity and service provided. Running a club is no different from running a small business - income must exceed costs or eventually there will be problems.
Being innovative and proactive has never been more important than it is right now. External funding is fragile and at best will vary considerably over the next 36 months. Clubs could consider themselves a small business and manage all such components. For example, ensure the core activity is still sound, operational and admin functions are spot-on, management /committees/governance are robust, look at adding value to your income streams, be a great communicator with members and the community and be as innovative as possible with variations to your core sport/activity.
Our lead feature is a good example of what can be done.
Regards
Martin Mongan
Chief Executive
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