Issue 16: February, 2010

Independent Voice Helps Clubs Set
Clear Goals

Independent Voice Helps Clubs Set

A sporting organisation is like a business – it needs to set goals as part of a long-term plan that safeguards its future.

Too often, sports at both club and regional level operate on a day-to-day basis, reacting to what is going on around them and putting the strategic planning in the too hard basket.

While most recognise the need for a plan they often lack the time and expertise to develop one fully.

Sport Canterbury has a wealth of expertise among its staff to help sports with the process of setting broad goals to carry them through the next three to five years; and developing the steps to implement the plan once it has been developed.

We're one step removed so we can challenge thinking in some areas without alienating some sections of the sport.

Sport Development Manager Rob Ecclestone acts as a consultant offering advice, facilitating meetings and workshops around a variety of issues, and if necessary, reviewing staffing and board structure.

"The advantage of our involvement is that we have no vested interest so people will talk freely," says Rob. "We're one step removed so we can challenge thinking in some areas without alienating some sections of the sport."

Common elements of a strategic plan cover:

  • Financial security
  • Success on the playing field
  • Great development programmes
  • Provision of new facilities
  • Volunteer management.
Independent Voice Helps Clubs Set

In one recent review, Rob organised focus groups, surveys and workshops among the members before the board set a strategic direction. A draft was then circulated for members to provide more feedback before decisions were made.

A comprehensive review such as this one can take months, while some of Rob's work can be accomplished within a week or two. The level of involvement respects the wishes of each sport. More often than not, Sport Canterbury staff undertake the work for a minimal or no charge (thanks to support from the Christchurch City Council).

Rob can also draw on the expertise of some independent consultants if he believes they could be helpful.


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